Customers
Verified trade customers only
Every account is checked as a real business before it can order.
For brand owners
Supply independent UK channels through Valen.
A delivered wholesale route for independent retail, pharmacy front-of-shop and hospitality accounts.
The working relationship
What working with Valen means
Proposed working standards for brand partners.
Channel discipline
Respect for territory and channel controls
Territory, channel and marketplace rules are agreed in writing before supply begins.
Data
Honest product data standards
Lines are listed only once identity, pack data and VAT are confirmed.
Reporting
Reporting as evidence matures
We share reporting as the data grows enough to support it.
Coming soon: reporting will publish once live order data is available
Channels
What we offer your brand, channel by channel.
Every line is visible in every channel it suits. Your brand team chooses which of these apply, and we run them to your guidelines.
Independent retail
- Delivered wholesale to independent shops through our own customer service
- Case sizes and reorders built for small stores
- Ranging advice from people who know the trade
Convenience and corner stores
- The corner shop, the local farm shop, the discount store
- Regular delivery drops, one invoice
- WhatsApp ordering for owners on the shop floor
Pharmacy front of shop
- Healthcare and personal-care lines ranged for the independent pharmacy
- Handling and storage to the standard the category needs
- Sell-through reported by line, for your regulatory and commercial teams
Farm shops and garden centres
- Homeware, tableware and hot-drinks ranges for destination retail
- Small case sizes and seasonal ranging
- Delivered on scheduled drops, one invoice
Hospitality
- Cafés, hotels and caterers served through our own customer service
- Ranges curated for front of house and back of house
- Scheduled deliveries around service hours
Built for brand teams in household and cleaning, personal care and healthcare, homeware and tableware, hot drinks and grocery.
Across every channel
Your brand stays in your hands.
Channel control
You decide where we sell, and where we do not. Restrictions are written down and kept.
Sell-through visibility
Channel-level reporting your team can share internally, not a quarterly guess.
Pricing integrity
Your existing accounts are never undercut by ours. Agreed floors hold in every channel.
Brand standards
Content, imagery and handling to the standard your category needs, healthcare included.
Product data standards
What we need before a line is published
Buyers only see lines with complete, verified records, so your product is represented accurately.
Where a fact is unknown we record it as unknown. We never guess a country of origin, an allergen status or a claim on your behalf.
Line publication checklist
per SKU, before listing
- GTIN (EAN or UPC)
- e.g. 5000000000007
- Pack hierarchy
- unit, inner, case
- VAT treatment
- rate per line
- Images
- with usage rights
- Ingredients & allergens
- required for food
- Storage conditions
- ambient, chilled, other
- Safety data
- where relevant
- Country of origin
- stated, or UNKNOWN
- Listing decision
- complete record or not listed
UNKNOWN is an acceptable answer for country of origin. We never guess facts to complete a listing.
Boundaries
What we will not do
A few boundaries we hold with every brand we distribute.
- We sell only into channels you have agreed. Clearance happens with your agreement, when it happens at all.
- Marketplace sales and channel restrictions are agreed in writing.
- We keep partners' commercial terms private. One partner never learns another's business through us, and customers never see who supplies what.
Enquire
Tell us about your brand
Tell us where the brand is today and which UK channels you want to reach.
What happens next
reviewed by the brand team
- Enquiry received
- acknowledged
- Fit review
- by the brand team
- If a fit
- brand team call, then product data
- If not a fit
- we confirm the outcome
We confirm whether there is a basis for further discussion.
Coming soon
Brand enquiries are reviewed by the trade team.
Coming soon
We will confirm current category fit after reviewing your enquiry.